Make New Yorkers Smile

Christmas Tree Lights Graffiti

Instagram: lightupthebridge2016

 
 

B A C K G R O U N D

Even with so many people, New York City is one of the loneliest cities in the world. Each night after work, 952,000 people commute home across three bridges. 

 
 
 
 

I N S I G H T

Even with so many people, New York City is one of the loneliest cities in the world. 

 
 
 
 

I D E A

The perfect place to offer a simple encouraging message. We installed messages at Manhattan bridge, Queensboro bridge, and Williamsburg bridge.