Smart Hashtag

Automatically finds synonym of your hashtag.

Platinum - 2017 Creativity International Award / Bronze - Ad Stars International Advertising Awards ]

 
 

B A C K G R O U N D

According to Flint, one of U.K.’s leading research agencies, 84% of all adults in the UK use social media, and two-thirds of  such adults use social media every day. This means that there is a tremendously large population of people who are familiar with hashtags.

 
 
 
 

I N S I G H T

More People use hashtags on social media and mostly they are made up with fundamental vocabularies.

 
 
 
 

I D E A

In order to educate this growing population of tech savvy people, Pearson will create an app that automatically finds synonyms for commonly used hashtags and suggest new vocabularies to use instead.

 
 
 

AWARDS