B A C K G R O U N D
According to Flint, one of U.K.’s leading research agencies, 84% of all adults in the UK use social media, and two-thirds of such adults use social media every day. This means that there is a tremendously large population of people who are familiar with hashtags.
I N S I G H T
More People use hashtags on social media and mostly they are made up with fundamental vocabularies.
I D E A
In order to educate this growing population of tech savvy people, Pearson will create an app that automatically finds synonyms for commonly used hashtags and suggest new vocabularies to use instead.