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Peace Coverage

Donate roll-over data into SIM Cards.

Campaign | OOH Digital Product | Physical Product

Personal Project
Client: Partner's Global
| Awards:

[ Merit | 2017 One Show Young Ones ]
[ Finalist x 3 | Ad Stars International Advertising Awards ]

 
 
 
 

B A C K G R O U N D


For years, the biggest telecom companies in america have been in a provocative and aggressive war on coverage.


 
 
 
 
 

I N S I G H T

We unified these carriers to collectively extend their coverage capabilities for those who need it most.

 
 
 
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I D E A


Peace Coverage is a unified campaign between Verizon, AT&T, T-Mobile, and Sprint aimed at encouraging people to donate their roll-over data in order to transfer its value into SIM cards.


 
 
 
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