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MSCI Factors Project

Redesign the building blocks of a successful portfolio

Rebranding | Manifesto

| Agency: ELEPHANT
| Client: MSCI
| Creative Director : Evan Jones & Anna Edwards

 
 
 
 

Challenge


For our client MSCI in the financial sector, we were tasked with rebranding their identity and create a go-to-market campaign launch for one of their major products called ‘Factors.’ 

Factors are the building blocks of a successful portfolio, which the elements capable of turning data points into actionable insights. For over 40 years, MSCI has researched factors to minimize risk, maximize returns to enhance the investment process.


 
 
 

Factors Icon Design

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Brochure Design

 
 
 
 
 
 
 
 
 
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