Is your bank just
storing your money?
Don’t Just Store Money. Make Money.
Film | OOH | Social Contents
Client: Marcus by Goldman Sachs
Group Creative Director : Milton Correa & Jones Krahl
Associate Creative Director: Joao Paz & Ian Going
The banking industry has collectively distorted the very definition of “savings” to its most base definition – hoarding, storing, simply preserving. To the point that people don’t even believe anymore that they can actually make money from their savings. Goldman Sachs is here to break that inertia and redefine what people should expect from their savings account, by giving them what they deserve –– a no-fee savings account that offers 5x more interest than the national average. So they can do more than just save their money.
Film Concept 01: Dusty Lady
Film Concept 02: Mattress Farm