Every Moment Counts

Every single moment counts for someone

[ Merit - 2017 One Show Young Ones / Finalist - Ad Stars International Advertising Awards ]

 
 

B A C K G R O U N D

BMW Connected Drive is a smart navigation system that helps direct drivers where they need to be precisely on time.

 
 
 
 

I N S I G H T

Most of us take time for granted, but for those with terminal cancer, time is an opportunity to make every moment count.

 
 
 
 

I D E A

BMW will collaborate with St Jude’s to provide patients with an opportunity to use their time efficiently, doing the things they love, by using BMW Connected Drive, an integrated navigation system that directs drivers precisely to their destination as efficiently as possible.

 
 
 

AWARDS