Future of interactive store
Retail Interactive Content Design
Creative Director : Evan Jones & Anna Edwards
In Comcast’s journey from telecomms giant to connected lifestyle brand, this flagship retail store became the physical manifestation of the future of a company. A space to position Xfinity products at the intersection of technology and entertainment.
Created passion bay to involve users in 180 degrees of contents customized based on users’ passion. Utilized motion mapping, voice activation, and custom 3D interface to demonstrate the power of Xfinity.
Created digital model house that highlights Xfinity’s products and services. By using projection mapping and interactive content, users can navigate through narratives of Xfinity’s offerings.