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Comcast Interactive
Xfinity Studio

Future of interactive store

Retail Interactive Content Design
Client: Comcast
Creative Director : Evan Jones & Anna Edwards

 
 
 
 

Challenge


In Comcast’s journey from telecomms giant to connected lifestyle brand, this flagship retail store became the physical manifestation of the future of a company. A space to position Xfinity products at the intersection of technology and entertainment. 


 
 
 
 

Entry Point

 
 
 
 
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Passion Bay


Created passion bay to involve users in 180 degrees of contents customized based on users’ passion. Utilized motion mapping, voice activation, and custom 3D interface to demonstrate the power of Xfinity.


 
 

 

 
 
 
 
 
 
 
 
 
 
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Home Bay


Created digital model house that highlights Xfinity’s products and services. By using projection mapping and interactive content, users can navigate through narratives of Xfinity’s offerings.


 
 

 

 
 
 
 
 
 
 
 
 
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Store Experience


created interior design, and contents for the interactive lounge, caffee etc.. to elevate Xfinity experience.


 
 
 
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