Cart 0
 
 
 
 
 
 
 
 
 
Keyvisual10.jpg
 
 

BMW Family Sync

BMW Toy Car with Heart

Digital Product | Physical ProductSocial Contents

Personal Project
Client: BMW
| Awards:

[  Gold | 2017 One Show Young Ones  ]
Bronze (Third Prize) | 2017 New York Festival International Advertising Award ]
[ Finalist | Ad Stars International Advertising Awards ]

 
 
 
 
 
 

B A C K G R O U N D

BMW Connected Drive is a smart navigation system that helps direct drivers where they need to be precisely on time.

 
 
 
 
BMW Family Sync_00.jpg
 
 

I N S I G H T


Working parents spend less than 36 minutes of quality time each day with their children due to the demands of everyday life.


 
 

 
 
 
 
 
 
 
 
 
06.jpg
 
 

I D E A


We decided to help parents connect more with their families through a toy car called Family Sync which utilizes BMW Connected Drive, an integrated navigation system that directs drivers to their destination, precisely on time.


 
 

 

 
 
 
 
 
 
 
 
 
 
 
07.jpg
05.jpg
 
 

 

 
 
 
 
 
 
 
 
 
 
03.jpg