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BMW Family Sync

BMW Toy Car with Heart

Gold | 2017 One Show Young Ones
Bronze (Third Prize) | 2017 New York Festival International Advertising Award 
Finalist | Ad Stars International Advertising Awards

 
 
 
 
 
 

B A C K G R O U N D

BMW Connected Drive is a smart navigation system that helps direct drivers where they need to be precisely on time.

 
 
 
 
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I N S I G H T


Working parents spend less than 36 minutes of quality time each day with their children due to the demands of everyday life.


 
 

 
 
 
 
 
 
 
 
 
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I D E A


We decided to help parents connect more with their families through a toy car called Family Sync which utilizes BMW Connected Drive, an integrated navigation system that directs drivers to their destination, precisely on time.


 
 

 

 
 
 
 
 
 
 
 
 
 
 
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