BMW Family Sync
BMW Toy Car with Heart
Digital Product | Physical Product | Social Contents
| Personal Project
| Client: BMW
[ Gold | 2017 One Show Young Ones ]
[ Bronze (Third Prize) | 2017 New York Festival International Advertising Award ]
[ Finalist | Ad Stars International Advertising Awards ]
B A C K G R O U N D
BMW Connected Drive is a smart navigation system that helps direct drivers where they need to be precisely on time.
I N S I G H T
Working parents spend less than 36 minutes of quality time each day with their children due to the demands of everyday life.
I D E A
We decided to help parents connect more with their families through a toy car called Family Sync which utilizes BMW Connected Drive, an integrated navigation system that directs drivers to their destination, precisely on time.