BMW Family Sync

BMW Toy Car with Heart

Gold - 2017 One Show Young Ones / Bronze (Third Prize) - 2017 New York Festival International Advertising Award / Finalist - Ad Stars International Advertising Awards]

 
 

B A C K G R O U N D

BMW Connected Drive is a smart navigation system that helps direct drivers where they need to be precisely on time.

 
 
 
 

I N S I G H T

Working parents spend less than 36 minutes of quality time each day with their children due to the demands of everyday life.

 
 
 
 

I D E A

We decided to help parents connect more with their families through a toy car called Family Sync which utilizes BMW Connected Drive, an integrated navigation system that directs drivers to their destination, precisely on time.

 
 
 
 

Family sync activates the moment a parent chooses “HOME” as a destination on their Connected Drive. The windshield of the toy car then displays a countdown to the arrival time along with a real-time map of the car’s location. An additional feature includes the ability for children to send voice messages as well.

 
 
 

PROMOTION & SOCIAL IMPACT

 

AWARDS

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