The Magic Wallpaper

The Magic Wallpaper

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Client: Castorama
Agency: TBWA PARIS

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Background : 
There aren’t much time to spend with your family.

Insight : 
Bed time is the only time of the day when children and parents really spend time together.

Goal : 
To contribute to the precious time when families are together.

Idea : 
A wallpaper with digital mark ups with stories in them. Also, making it possible to create new stories by combining two characters.

Personal Thought:
Simple and exciting use of technology. The insight is good and the execution is brilliant! Simply turning wall paper into thousands stories. This can be a great start-up idea.