The Immunity Charm

The Immunity Charm

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Client: Ministry of Public Health, Afghanistan
Agency: McCann Health India

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Background : 
Afghanistan is a land with a vaccination completion rate of only 50% due to illiteracy and traditional belief

Insight : 
Afghanistan has a tradition of newborns wearing bracelet.

Goal : 
Make Afghanistan people to easily access for tracking vaccination.

Idea : 
Turn the traditional bracelet into a tracking tools. Each bead represents different vaccination.

Personal Thought:
I love the insight of this idea so much. And this idea is directly solving the problem in a very smart way by using THIER OWN CULTURE & TRADITION. This is why people accept this idea easily. This idea doesn’t change any of their culture or tradition, but even embrace it.