The Evaus Project

The Evaus Project


Client: Suave
Agency: Edelman

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Background : 

Suave was one of the most hated-on hair care brand in social. 

Insight : 

The most hated on haircare brand in social, but those who try it love the results.

Goal : 

To shift the perspective about Suave brand. 

Idea : 

We disguised Suave as a chic newcomer named Evaus. With the look of today’s coveted brands, complete with millennial-pink packaging and a cute social feed

Personal Thought:
I always like when brand does a smart trolling to customers. This idea was very simple, but effectively turn the data into great campaign. But at the end, I have one major question. Why don’t they actually change the brand identity, and design of its products?