The Baby Stroller Test

The Baby Stroller Test

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Client: Kolcraft
Agency: FCB Chicago

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Background : 
Babies can’t talk if they like the stroller or not. 

Insight : 
You don’t feel how it feels like in the stroller. 

Goal : 
Let parents know how good the stroller is. 

Idea : 
Created an adult size of stroller for parents to test ride before they buy it.

Personal Thought:
It’s such a simple, and fun idea. It straight solves the problems that parents have. And give them a new experience of shopping stroller.