Snaplications

Snaplications

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Client: McDonald
Agency: VML

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Background : 

McDonald is one of the biggest employers in Australia for young people. 

Insight : 

Young candidates generally have no prior work experience, but personality.

Goal : 

To find next generation of crews in their way. 

Idea : 

We created Snaplications – the instant job application that changed the face of McDonald’s recruitment in under 10 seconds.

Personal Thought:
These days, Snapchat is going down, but this was one of the most creative ways to use Snapchat. It’s very simple, but very relevant to culture, and new generation.