Client: Pedigree
Agency: Colenso BBDO

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Background : 
People love taking selfies, but dogs do not.

Insight : 
Dogs love treats.

Goal : 
To get a better photo with dogs.

Idea : 
Created a phone accessories that hold a treat for dogs. 

Personal Thought:
Simple idea but very effective. The product itself is actually nothing but a large clip. But it has a stronger role and reason. Simply smart.