Client: Headspace
Agency: LeoBurnet Melbourne

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Background : 
Bullying has moved from schoolyards to social media.

Insight : 
Kids don’t think about the effect their words can really have on online.

Goal : 
To make kids reconsider what they say on online.

Idea : 
Reword is an educational tool that works everywhere we communicate online. It’s designed to help develop young people’s moral compass when they become social media active.

Personal Thought:
The insight isn’t that strong, but the problem is very serious. Online bullying is even easier than physical bullying. There should be a tool to educate our kids. And it’s very smart to use simple red line across that kids know what that mean.