Palau Pledge

Palau Pledge


Client: Palau Legacy Project
Agency: Host/Havas

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Background : 
In Palau, tourists damaging properties, poaching animals, littering ocean, etc… But there are limited number of people living in Palau who are having hard time to take care of Palau.

Insight : 
When people visit other country, they have to get stamp.

Goal : 
Make people to watch out each other.

Idea : 
All arriving visitors must sign a stamped pledge in their passports.

Personal Thought:
The execution is top class. All the elements perfectly fit each other to create this wonderful integrated campaign. Love the animation, editorials, stamp, website, everything!