Client: Transport Accident Commission Victoria
Agency: Clemenger BBDO Melbourne
People tend to overlook their own frailties, vulnerabilities, as this is far easier than facing their own mortality.
Australians become desensitized with shocking road safety ads.
With this new way of communication delivers right awareness to people.
Meet Graham, the only person designed to survive on our roads.
One of the most awarded campaigns in the history. This is a great example of transforming data into creative piece. It has every single element as an integrated campaign. Right technology, right visual, right message. Awesome.