Meet Graham

Meet Graham


Client: Transport Accident Commission Victoria
Agency: Clemenger BBDO Melbourne

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Background : 

People tend to overlook their own frailties, vulnerabilities, as this is far easier than facing their own mortality.

Insight : 

Australians become desensitized with shocking road safety ads.

Goal : 

With this new way of communication delivers right awareness to people.

Idea : 

Meet Graham, the only person designed to survive on our roads.

Personal Thought:
One of the most awarded campaigns in the history. This is a great example of transforming data into creative piece. It has every single element as an integrated campaign. Right technology, right visual, right message. Awesome.