#Like my addiction

#Like my addiction

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Client: Addict Aide
Agency: BETC

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BACKGROUND
People don't aware of what they are liking.

INSIGHT
It’s easy to miss the alcoholism of someone close.

GOAL
Make people to aware of the sign of addiction of someone close.

IDEA
Through an fake Instagram profile created specifically, followers were introduced to Louise Delage, and reveal the fact of alcoholism.

Personal Thought
This is one of the first and best use of social media with great video. You can see how easily you can create a fake account as an influencer. And how vulnerable people are in social media.