#Like my addiction

#Like my addiction


Client: Addict Aide
Agency: BETC

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People don't aware of what they are liking.

It’s easy to miss the alcoholism of someone close.

Make people to aware of the sign of addiction of someone close.

Through an fake Instagram profile created specifically, followers were introduced to Louise Delage, and reveal the fact of alcoholism.

Personal Thought
This is one of the first and best use of social media with great video. You can see how easily you can create a fake account as an influencer. And how vulnerable people are in social media.