IKEA: Cook This Page

IKEA: Cook This Page

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Client: Ikea Canada
Agency: Leo Burnett Toronto

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Background : 
When it comes to cooking, most people are hesitant to break from routine. 

Insight : 
People look for recipe in kitchen.

Goal : 
To show people that trying a new recipe can be delicious and easy. 

Idea : 
Use cooking paper as recipe itself. Fill in the blank recipes printed with food safe ink on cooking paper. 

Personal Thought:
Very smart idea. I personally like to cook. And always look for new recipe on my phone. I think this makes a lot easier for people to cook and try new things at kitchen in easy way.