Give Registry

Give Registry


Client: Mayer
Agency: Clemenger BBDO Melbourne

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Background : 
When a woman leaves abuse, she is very difficult to start over.

Insight : 
When she starts over, she needs essential items like a registry.

Goal : 
To offer essential items to help start over again.

Idea : 
The Give Registry is a collection of essential items women need most when they're starting over.

Personal Thought:
This is a great idea that solves victims’ problems. If we can finish domestic violence, that is the best. But obviously it’s happening. After the incident, this idea can help those people to start again, and give a hope.