Agency: Leo Burnett
72% of girls feel that society limits them, and limiting messages can be found on their own phones.
Girls love emojis but there aren’t enough emojis that represent them.
Get the equal right for girls.
#likeAGirl, and send the emojis that they want to create for girls.
Personal Thought :
I like the statistic, and it becomes also a great insight. More girls use emojis than men. Always always create great campaigns. I would love to see some more progressive ideas.