Girl Emojis

Girl Emojis


Client: Always
Leo Burnett

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Background : 
72% of girls feel that society limits them, and limiting messages can be found on their own phones.

Insight : 
Girls love emojis but there aren’t enough emojis that represent them.

Goal : 
Get the equal right for girls.

Idea : 
#likeAGirl, and send the emojis that they want to create for girls.

Personal Thought :
I like the statistic, and it becomes also a great insight. More girls use emojis than men. Always always create great campaigns. I would love to see some more progressive ideas.