Agency: Leo Burnett Toronto
A girl’s confidence plummets during puberty. Using #LikeAGirl as an insult is a hard knock against any adolescent girl.
The common playground insult, 'Like a girl' means negative.
Making a start by showing them that doing things #LikeAGirl is an awesome thing.
Always created a social movement (on and offline), asking girls to share all the amazing things they do #LikeAGirl.
One of the most powerful experiments that I’ve seen. As a Korean, I feel this much more. Korea was very conservative and we need a lot to work on the ‘Man Frame’ and ‘Women Frame.’ People unconsciously have the wrong idea of women for a long time. This experience will help to break the idea.