Follow the Arches

Follow the Arches

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Client: McDonald
Agency: Cossette

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Background : 
Signs directing to McDonald stores are very inconsistent.s

Insight : 
The shape of logo can be a navigation.

Goal : 
Create a consistent Billboard designs for way finding system.

Idea : 
Cropping the logo to have consistent visual for direction path.

Personal Thought:
This is such a simple idea, but very smart. I wish all the McDonalds start using this.