Client: State Street Global Advisors
Agency: McCann New York
Wall Street is full of men.
Women are not making it to the top in any profession.
To invest in the power of women.
In honor of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world -- a statue of a daring young girl, standing strong on Wall Street.
This is also one of the most symbolic and awarded pieces. Such a simple idea that generates massive movement, and attention. I think the most important part is the location. This little girl stands against Charging Bull makes it much more impactful.