Fearless Girl

Fearless Girl


Client: State Street Global Advisors
Agency: McCann New York

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Background : 

Wall Street is full of men.

Insight : 

Women are not making it to the top in any profession.

Goal : 

To invest in the power of women.

Idea : 

In honor of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world -- a statue of a daring young girl, standing strong on Wall Street.

Personal Thought:
This is also one of the most symbolic and awarded pieces. Such a simple idea that generates massive movement, and attention. I think the most important part is the location. This little girl stands against Charging Bull makes it much more impactful.