Edible Six Pack Rings

Edible Six Pack Rings


Client: Saltwater Brewery
Agency: We Believers

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Background : 
Americans drank 6.3 Billion Gallons of beers last year, and 50% of them were in can.

Insight : 
And plastic rings end up in the ocean that kill marine life.

Goal : 
To help marine life, and give beer lovers awareness. 

Idea : 
So, we created edible six pack rings instead of plastic. 

Personal Thought:
Very smart solution with simple insight. I love this kind of simple idea that makes a large impact to our society. I would love to see all the beer companies to use this.