Agency: Nomades, Mexico
Manhood is determined by the way in which you treat women.
To stand against domestic violence, and deliver a message to men.
“If you are not a man, if you don´t respect women, we don´t want you as a consumer”
Nice production, nice message. Most of manly products embrace manhood in wrong way. But this commercial has the right meaning to it. But this is only a film. I wonder Tecate could do a bigger campaign around this concept.