Domestic Violence

Domestic Violence


Client: Tecate
Agency: Nomades, Mexico

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Insight : 

Manhood is determined by the way in which you treat women.

Goal : 

To stand against domestic violence, and deliver a message to men.

Idea : 

“If you are not a man, if you don´t respect women, we don´t want you as a consumer”

Personal Thought:
Nice production, nice message. Most of manly products embrace manhood in wrong way. But this commercial has the right meaning to it. But this is only a film. I wonder Tecate could do a bigger campaign around this concept.