Dog Channel

Dog Channel

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Client: Pedigree
Agency: Almap BBDO

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Background : 
Thousand of people visit shopping mall each day, but no one visits animal adoption centre.

Insight : 
In the shopping mall, there are a lot of display screens, which show something useless.

Goal : 
To make people visit the adoption center more.

Idea : 
Creating a dog channel on electric stores to replace the useless display screen to dogs for adoptions.

Personal Thought:
Very smart, and very practical. It is a good way to change unused mediums into something very meaningful. I personally love animals. And would love to do this kind of works for them.