Agency: Almap BBDO
Thousand of people visit shopping mall each day, but no one visits animal adoption centre.
In the shopping mall, there are a lot of display screens, which show something useless.
To make people visit the adoption center more.
Creating a dog channel on electric stores to replace the useless display screen to dogs for adoptions.
Very smart, and very practical. It is a good way to change unused mediums into something very meaningful. I personally love animals. And would love to do this kind of works for them.