Care Counts

Care Counts


Client: Whirlpool
Agency: DigitasLBi

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Background : 
Everyday in the US, more than 4,000 students drop out of school. 

Insight : 
Thousands of kids miss school because they lack one thing: clean clothes.

Goal : 
By providing clean clothes to the students, make sure they can attend school, and get proper education.

Idea : 
We installed washers and dryers into schools across America to give at-risk students access to clean clothes.

Personal Thought:
Great insight, and data, which lead into solving an actual problem. It is a simple way to showcase the power of its brand (product) in a smart, and touching way.