Ash To Art

Ash To Art

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Client: The Glasgow School of Art
Agency: JWT London

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Background : 
The most famous art school in the United Kingdom was destroyed by fire.

Insight : 
The building itself was a work of art.

Goal : 
To rebuild a world famous art school again. 

Idea : 
Sending ash from the fire to 25 world-famous artists, and asking them to create a new piece of art.

Personal Thought:
This has a great strategy with great art direction. This is such a creative way to rebuild art school again. At the end, the school itself is an art.