A World With No Heroes

A World With No Heroes

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Client: Ubisoft
Agency: DDB Paris

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Background : 

A human life costs less than a gram of cocaine.

Insight : 

World without hero(you) is disastrous.

Goal : 

Make people to play and become the hero.

Idea : 

Creating a virtual world of how the dailylife of the characters in the game is like without heroes.

Personal Thought:
This is one of the greatest and most creative ways to introduce a game. A world without here is not a new concept, but the execution was very cool.