People live in regular life cannot relate to people living in Syria.
The real home of Syrian refugees is about 25m2.
To make people to feel the same way Syrian people live right now.
IKEA built 25m2 of Syria as a replica of the real home of Syrian refugees.
Just looking at photos, or videos are not powerful enough, and sometimes it is hard to get the actual feeling of it. This is a great experiential way to provide immersive experience to people who live in regular life.