25m2 SYRIA

25m2 SYRIA

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Client: Red-Cross
Agency: POL

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Background : 

People live in regular life cannot relate to people living in Syria. 

Insight : 

The real home of Syrian refugees is about 25m2.

Goal : 

To make people to feel the same way Syrian people live right now. 

Idea : 

IKEA built 25m2 of Syria as a replica of the real home of Syrian refugees.

Personal Thought:
Just looking at photos, or videos are not powerful enough, and sometimes it is hard to get the actual feeling of it. This is a great experiential way to provide immersive experience to people who live in regular life.